Innovating The Next Big Thing June 19, 2013 ph.gif
ph.gif
Sections

Analyst Insights
Enterprise Insights
Network & Information Security
Enterprise Mobility
Remembering 9/11
About

Next Innovator Group

TechnologyInnovator
• NextInnovator
EnterpriseInnovator
SecurityInnovator
DefenseInnovator
WirelessInnovator 
• HPinnovator
EnergyInnovator
TransportationInnovator
SMBinnovator (beta)

Contact

• NextInnovator(at)Live.com

Writers Wanted

Writers Wanted

Feedjit Live Web Stats


Next Innovators

Ghost City
Frontline Sentinel
• Innovation Insights
WebInno
Over the River
Enderle Group
Security Insights Blog 
McAfee Audio Parasitics
Rethinking Security
Ovum
iSuppli
Canalys
• eMarketer 
• CRM Help Desk SW 
Rethink Research
The Gadgeteer
Master the Moment

McAfee AudioParasitics


 
Barry's Books

 

Ads

ph.gif ph.gif
Analyst Insights Emerging Markets Drive Global Advertising Market Growth Past $400B
Oct 26, 2005 – By Barry Zellen

Ad spending around the globe is big business - and it's getting even bigger all the time, driven by double-digit growth in the emerging markets including Africa, the Middle East, and Latin America, with the more mature markets enjoying less robust single-digit growth rates. Internet market research firm eMarketer cites new data from media buying firm ZenithOptimedia, which forecasts that global ad spending will rise 5.2% this year - up from its previous estimate of 4.7%. And, it expects that global ad spending will continue to rise for the next few years - rising another 6.2% in 2006, and 6.1% in 2007. ("Worldwide Ad Spending to Top $400 Billion," October 26, 2005.)

>> Beyond $400B: All said, ZenithOptimedia expects that global ad spending will rise to $406.3 billion this year - cracking the $400 billion threshold for the first time, up from last year's $386.3 billion. In 2006, global ad spending will total $431.3 billion, and in 2007 it will total $457.4 billion.

>> Growth by Geography: ZenithOptimedia breaks its data on advertising spending growth down by region:

> North America: Ad spending in the North America will rise 3.6% this year, to $174.3 billion; in 2006, it will rise 5.6% to $184.1 billion; and in 2007, it will rise 4.5% to $192.4 billion.

> Europe: In Europe, ad spending will rise 3.1% this year to $107.6 billion, in 2006, it will rise 4.4% to $112.3 billion, and in 2007 it will rise 4.5% to $117.4 billion.

> APAC: In APAC, ad spending will rise 5.5% to $84.6 billion; in 2006, it will rise 6.4% to $90.0 billion; and in 2007, it will rise 8.2% to $97.4 billion.

> Latin America: In Latin America, ad spending will rise 19.3% this year to $18.5 billion; in 2006, it will rise 8.8% to $20.1 billion; and in 2007, it will rise 10.2% to $22.1 billion.

> Africa, Middle East & ROW: In Africa, the Middle East and the Rest-of-World, ad spending will rise 17.1% this year to $21.3 billion; in 2006, it will rise 16.5% to $24.9 billion; and in 2007, it will rise 13.0% to $28.1 billion.

>> Growth Drivers: ZenithOptimedia examines which countries are driving the growth in worldwide advertising, and notes the U.S. takes the lead with $5.9 billion in ad spending growth. As it explains, "by virtue of sheer scale, the U.S. is the largest contributor to global advertising growth, providing 30% of this year's ad cash expansion." The next nine largest contributors to ad growth are Brazil (with $1.9 billion in ad spending growth), China (with $1.5 billion), Russia (with $1.2 billion), India (with $667 million), Saudi Arabia and the Pan-Arab region (with $656 billion), Indonesia (with $628 million), Japan (with $606 million), the UK (with $555 million), and Australia (with $550 million in ad spending growth).

ZenithOptimedia observes that the G7 countries are "contributing less to advertising growth than the much more dynamic 'BRIC' economies of Brazil, Russia, India and China. As well, it notes that the Saudi/Pan-Arab region - where "expensive oil has an advertising upside" has been "contributing nearly as much as India." Thus, "together, the BRIC and emerging Muslim markets account for approximately a third of the growth in global advertising."

Even with uneven growth in ad spending around the world - with more rapid double-digit growth in the emerging markets compared to single-digit growth in the more mature markets, ZenithOptimedia finds there is stability in advertising by media type. For instance, over the next three years, TV advertising will account for 37.1% of worldwide advertising in 2005, 37.2% in 2006, and 37.2% in 2007. Next in share is newspaper advertising, which will decline ever so slightly from 30.3% of worldwide revenues in 2005 to 30.1% in 2006 and 29.8% in 2007. Magazine advertising will also hold steady, with 13.4% of worldwide advertising share in 2005, 13.3% in 2006, and 13.4% in 2007. Radio advertising will gradually lose share - and will account for 8.5% of worldwide advertising this year, 8.3% next year and 8.1% in 2007.

Internet advertising for all its hype will gain share by just a few tenths of a percent: in 2005, it will account for 4.3% of worldwide ad spending, rising to 4.7% in 2006, and to 5.0% in 2007.



» Send this article to a friend...
» Comments? Tell us what you think...
» More Analyst Insights articles...

AddThis Social Bookmark Button

Comments
blog comments powered by Disqus

Search EnterpriseInnovator

ph.gif ph.gif
Support This Site



Newest Articles

• 6/17 McAfee Blogs: The Defense Department Lists Mobile Security as a Top Priority
• 6/17 McAfee Blogs: The Strategic Consumer
• 6/17 McAfee Blogs: Keeping Your Small Business Safe from Cyberattacks
• 6/17 McAfee Blogs: Exciting Times for SMBs at National Small Business Week!
• 6/17 McAfee Blogs: Why whitelisting is ready for Enterprise desktops
• 6/13 Gartner Says Cloud Office Systems Total 8 Percent of the Overall Office Market and Will Rise to 33 Percent by 2017
• 6/13 Gartner Says Worldwide External Controller-Based Disk Storage Market Grew 0.6 Percent in First Quarter of 2013
• 6/13 Faultline: Vodafone Kabel Deutschland talks confirmed, deal could be dusted in days
• 6/13 Faultline: Comcast sneaks in Homespot revolution as “Neighborhood Hotspots”
• 6/13 McAfee Blogs: Two Steps are Better Than One: Make a Hacker’s Job Harder with Two-step Verification
• 6/12 Gartner Announces Keynote Speakers for its Supply Chain Executive Conference 2013 in Australia
• 6/12 Gartner Says by 2019, 90 Percent of Organizations Will Have Personal Data on IT Systems They Don't Own or Control
• 6/12 iSuppli: Doing What It Does Best: Apple Reinvents Existing iPhones with iOS7 and Competitive Music Launch
• 6/12 McAfee Blogs: Moving up with McAfee Complete Endpoint Protection
• 6/12 McAfee Blogs: Can you answer these three smart business questions about authentication?
• 6/12 HP Security lab Blog: Top 10 things for security people to do at HP Discover 2013 - Las Vegas, NV
• 6/12 HP Security Lab Blog: HP introduces HAVEn to combat $4 billion cyber-theft in Big Data space
• 6/11 Gartner Says Worldwide Security Market to Grow 8.7 Percent in 2013
• 6/11 Gartner Says Less than 10 Percent of Enterprises Have a True Information Strategy
• 6/10 Ovum: Analyst view: Google to buy Waze
• 6/10 Ovum: Analyst view: Apple acknowledges the need for user interface refresh and is willing to do something pretty dramatic
• 6/10 Gartner Forecasts Indian Business Intelligence Software Revenue to Reach $113 Million In 2013
• 6/10 iSuppli: It’s a Tie: Bosch and STM Hold Joint Honors as No. 1 MEMS Suppliers for 2012
• 6/10 iSuppli: 1.3GW of PV Installations Eliminated by EU Anti-Dumping Duties in 2013; Double-Digit Global Growth Still Likely
• 6/10 Wireless Watch: Small Cell World Summit: industry poised to kickstart volume roll-outs
• 6/10 Wireless Watch: Cisco seeks leading role in wireless via small cells
• 6/10 McAfee Blogs: Syrian Crisis Reminds Us to Beware of ‘Charity’ Scams
• 6/9 Frontline Sentinel: Whistleblower (Edward Snowden) Behind the NSA Surveillance Speaks Out [Interview]
• 6/9 Slate: If the NSA Trusted Edward Snowden With Our Data, Why Should We Trust the NSA?
• 6/8 Gartner Says Business Analytics Will Be Central for Business Reinvention
• 6/8 Frontline Sentinel: Practical Tips to Improve Network Security with What You Already Have: Part 2 of 2
• 6/7 Gartner Says India Enterprise Software Market To Reach $3.92 Billion in 2013
• 6/7 iSuppli: Event Cinema Market Takes Off in Europe
• 6/7 McAfee Blogs: Koobface Count Correction
• 6/6 Ovum: Ovum announces winners of inaugural “BYOX Strategy” awards
• 6/6 Ovum: Analyst view: SFDC acquisition of ExactTarget is expensive, but offers significant product synergies
• 6/6 Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/Performance Management Software Market Grew Seven Percent in 2012
• 6/6 Faultline: Cloud browsers to gut the set top market – ActiveVideo leading the chase
• 6/6 Faultline: TiVo wins its biggest ever settlement - share price barely nods
• 6/6 Canalys: Canalys launches ‘Partner Program Analysis’ service - The latest addition to Canalys’ leading channels research offerings
• 6/6 McAfee Blogs: Forgo Pressure to ‘Share’ and Boost Your Privacy
• 6/6 McAfee Blogs: Summer Web Safety: A Cautionary Tale About The Internet
• 6/6 McAfee Blogs: Malicious Dating, Ad Services Plague Japanese Users
• 6/6 McAfee Blogs: Locking Down Desktops With McAfee’s Application Control
• 6/6 McAfee Blogs: Fraudulent Adult Dating Services Turn 10 Years Old, Still Evolving
• 6/6 HP Security Lab Blog: Combating professional security threats
• 6/5 Ovum: Ovum warns BYOD is here to stay and urges CIOs to respond with a clear strategy
• 6/5 What to Expect at Apple's WWDC
• 6/5 Gartner Says Organizations Must Treat Information as an Asset in its Own Right
• 6/5 Gartner Looks At The Impact of U.S. Visa Legislation on India Offshore Outsourcing in Upcoming Webinar

AddThis Feed Button

Barry's Books


Ads

ph.gif
ph.gif Top ph.gif

© 2008 EnterpriseInnovator. All rights reserved.