Innovating The Next Big Thing January 27, 2015 ph.gif
ph.gif
Sections

Analyst Insights
Enterprise Insights
Network & Information Security
Enterprise Mobility
Remembering 9/11
About

Next Innovator Group

TechnologyInnovator
• NextInnovator
EnterpriseInnovator
SecurityInnovator
DefenseInnovator
WirelessInnovator 
• HPinnovator
EnergyInnovator
TransportationInnovator  

Contact

• NextInnovator(at)Live.com

Writers Wanted

Writers Wanted

Feedjit Live Traffic Feed


Next Innovators

Ghost City
Frontline Sentinel
• Innovation Insights
WebInno
Over the River
Enderle Group
Security Insights Blog 
McAfee Audio Parasitics
Rethinking Security
Ovum
iSuppli
Canalys
• eMarketer 
• CRM Help Desk SW 
Rethink Research

McAfee AudioParasitics


 
Barry's Book Shop
Ads

ph.gif ph.gif
Analyst Insights Emerging Markets Drive Global Advertising Market Growth Past $400B
Oct 26, 2005 – By Barry Zellen

Ad spending around the globe is big business - and it's getting even bigger all the time, driven by double-digit growth in the emerging markets including Africa, the Middle East, and Latin America, with the more mature markets enjoying less robust single-digit growth rates. Internet market research firm eMarketer cites new data from media buying firm ZenithOptimedia, which forecasts that global ad spending will rise 5.2% this year - up from its previous estimate of 4.7%. And, it expects that global ad spending will continue to rise for the next few years - rising another 6.2% in 2006, and 6.1% in 2007. ("Worldwide Ad Spending to Top $400 Billion," October 26, 2005.)

>> Beyond $400B: All said, ZenithOptimedia expects that global ad spending will rise to $406.3 billion this year - cracking the $400 billion threshold for the first time, up from last year's $386.3 billion. In 2006, global ad spending will total $431.3 billion, and in 2007 it will total $457.4 billion.

>> Growth by Geography: ZenithOptimedia breaks its data on advertising spending growth down by region:

> North America: Ad spending in the North America will rise 3.6% this year, to $174.3 billion; in 2006, it will rise 5.6% to $184.1 billion; and in 2007, it will rise 4.5% to $192.4 billion.

> Europe: In Europe, ad spending will rise 3.1% this year to $107.6 billion, in 2006, it will rise 4.4% to $112.3 billion, and in 2007 it will rise 4.5% to $117.4 billion.

> APAC: In APAC, ad spending will rise 5.5% to $84.6 billion; in 2006, it will rise 6.4% to $90.0 billion; and in 2007, it will rise 8.2% to $97.4 billion.

> Latin America: In Latin America, ad spending will rise 19.3% this year to $18.5 billion; in 2006, it will rise 8.8% to $20.1 billion; and in 2007, it will rise 10.2% to $22.1 billion.

> Africa, Middle East & ROW: In Africa, the Middle East and the Rest-of-World, ad spending will rise 17.1% this year to $21.3 billion; in 2006, it will rise 16.5% to $24.9 billion; and in 2007, it will rise 13.0% to $28.1 billion.

>> Growth Drivers: ZenithOptimedia examines which countries are driving the growth in worldwide advertising, and notes the U.S. takes the lead with $5.9 billion in ad spending growth. As it explains, "by virtue of sheer scale, the U.S. is the largest contributor to global advertising growth, providing 30% of this year's ad cash expansion." The next nine largest contributors to ad growth are Brazil (with $1.9 billion in ad spending growth), China (with $1.5 billion), Russia (with $1.2 billion), India (with $667 million), Saudi Arabia and the Pan-Arab region (with $656 billion), Indonesia (with $628 million), Japan (with $606 million), the UK (with $555 million), and Australia (with $550 million in ad spending growth).

ZenithOptimedia observes that the G7 countries are "contributing less to advertising growth than the much more dynamic 'BRIC' economies of Brazil, Russia, India and China. As well, it notes that the Saudi/Pan-Arab region - where "expensive oil has an advertising upside" has been "contributing nearly as much as India." Thus, "together, the BRIC and emerging Muslim markets account for approximately a third of the growth in global advertising."

Even with uneven growth in ad spending around the world - with more rapid double-digit growth in the emerging markets compared to single-digit growth in the more mature markets, ZenithOptimedia finds there is stability in advertising by media type. For instance, over the next three years, TV advertising will account for 37.1% of worldwide advertising in 2005, 37.2% in 2006, and 37.2% in 2007. Next in share is newspaper advertising, which will decline ever so slightly from 30.3% of worldwide revenues in 2005 to 30.1% in 2006 and 29.8% in 2007. Magazine advertising will also hold steady, with 13.4% of worldwide advertising share in 2005, 13.3% in 2006, and 13.4% in 2007. Radio advertising will gradually lose share - and will account for 8.5% of worldwide advertising this year, 8.3% next year and 8.1% in 2007.

Internet advertising for all its hype will gain share by just a few tenths of a percent: in 2005, it will account for 4.3% of worldwide ad spending, rising to 4.7% in 2006, and to 5.0% in 2007.



» Send this article to a friend...
» Comments? Tell us what you think...
» More Analyst Insights articles...

AddThis Social Bookmark Button

Comments
blog comments powered by Disqus

Search EnterpriseInnovator

ph.gif ph.gif
Support This Site



Newest Articles

• 1/6 Over The River: Pssst, it’s almost time for WebInno44 . . .
• 12/29 iSuppli: IHS and PEG Engineering and Construction Cost Index (ECCI) Closes 2014 at an 18-Month Low
• 12/22 iSuppli: Global Semiconductor Market Set for Strongest Growth in Four Years in 2014
• 12/19 HP Security Products Blog: Sony Pictures Hack: Is this an introduction to a whole new world in InfoSec? …Nah!
• 12/19 iSuppli: High-Speed Broadband and 4G LTE Coverage Dramatically Rises in Europe
• 12/18 Canalys News: Moto 360 leads the first wave of Android Wear devices
• 12/18 Ovum: Industry-led solution to poor mobile coverage triumphs over government’s ill-thought-out proposal
• 12/18 iSuppli: Internet of Things Stimulates MEMS Market
• 12/18 Faultline: Deals, Launches and Products
• 12/18 Faultline: Wyplay puts Sigfox low-power IoT radio in Frog set top stack
• 12/18 Faultline: Dish goes full throttle on Netflix in time for its OTT launch
• 12/18 Faultline: Google Verizon accord offers immunization against patent attack
• 12/18 Faultline: FCC flexes rural subsidy muscles with 10Mbps broadband threshold
• 12/18 Wireless Watch: Baidu alliance is a breakthrough moment for Nokia Here
• 12/18 Wireless Watch: Avi Networks brings hyperscale to smaller mobile cloud players
• 12/18 Wireless Watch: Microsoft to preview mobile Windows 10, for a multi-OS world
• 12/18 Wireless Watch: US cellcos’ market value crashes, shift to new network economics now urgent
• 12/18 Wireless Watch: Qualcomm invests in Qteric to boost AllJoyn ecosystem
• 12/18 Wireless Watch: Russian currency crisis hits mobile projects, Apple closes store
• 12/18 Wireless Watch: WiFi is the bottleneck for streamed video, especially now 4K is here
• 12/18 Wireless Watch: Month-by-month – the 2014 events which will shape the 2015 industry
• 12/16 Ovum: BT in Negotiations with Orange and Deutsche Telekom
• 12/16 HP Security Products Blog: Network Security: No need to drop, cover, and hold on
• 12/16 Gartner Announces Digital Marketing Conference 2015
• 12/15 Gartner Says India Green IT And Sustainability Spending To Reach $ $34 Billion In 2014
• 12/15 Gartner Says Sales of Smartphones Grew 20 Percent in Third Quarter of 2014
• 12/15 Gartner Says Sales of Smartphones Grew 20 Percent in Third Quarter of 2014
• 12/15 Gartner Says the Internet of Things Will Drive Device and User Relationship Requirements in 20 Percent of New IAM Implementations by 2016
• 12/15 iSuppli: Year-End Rush in China Leads Asia-Pacific Solar PV Market to Reach Record Level in Q4 2014, According to Solarbuzz
• 12/14 Gartner Says Organizations in Singapore Need to Invest in Four Key Areas of Security Solutions
• 12/14 Ovum: Ovum forecasts CSP capex over 2014–19 period will surpass US$2tn
• 12/12 HP Security Products Blog: Enterprise security: What’s new for the week of December 8, 2014
• 12/12 Canalys News: Canalys to provide technology industry research to the financial sector through Bloomberg Tradebook
• 12/11 HP Security Products Blog: HP TippingPoint provides protection for new Microsoft bulletins - December 2014
• 12/11 HP Security Products Blog: HP TippingPoint IPS protects against Wipall Malware used in Sony Pictures attack
• 12/11 eMarketer: APAC Digital Ad Spending to Jump Over 30% This Year
• 12/11 eMarketer: 2 Billion Consumers Worldwide to Get Smart(phones) by 2016
• 12/11 Wireless Watch: Freescale slashes wireless device charging time
• 12/11 Wireless Watch: Smart energy will drive connected city market to $1.56 trillion
• 12/11 Wireless Watch: Join Experience offers pan-European network/IT services
• 12/11 Wireless Watch: Even Verizon’s profits are suffering from the LTE squeeze
• 12/11 Wireless Watch: Vodafone partners with JCDecaux for small cell city furniture
• 12/11 Wireless Watch: Microsoft ends ailing Nook Media marriage
• 12/11 Wireless Watch: GSMA clings to conventional thinking in addressing 5G
• 12/11 Wireless Watch: Amid Qualcomm’s cuts, one departure will hit it hard
• 12/11 Wireless Watch: Memories of Europe’s 3G bubble as AWS-3 tops $43bn in US
• 12/11 Faultline: Future of SVoD in Europe looks promising
• 12/11 Faultline: Wyplay completes Canal+ phase one, updates all DTT devices
• 12/11 Faultline: Cox, Magna, AudienceXpress form programmatic ad group
• 12/11 Faultline: Deals, Launches and Products

AddThis Feed Button

Barry's Books


Ads

ph.gif
ph.gif Top ph.gif

© 2008 EnterpriseInnovator. All rights reserved.