Innovating The Next Big Thing August 21, 2014 ph.gif
ph.gif
Sections

Analyst Insights
Enterprise Insights
Network & Information Security
Enterprise Mobility
Remembering 9/11
About

Next Innovator Group

TechnologyInnovator
• NextInnovator
EnterpriseInnovator
SecurityInnovator
DefenseInnovator
WirelessInnovator 
• HPinnovator
EnergyInnovator
TransportationInnovator  

Contact

• NextInnovator(at)Live.com

Writers Wanted

Writers Wanted

Feedjit Live Web Stats


Next Innovators

Ghost City
Frontline Sentinel
• Innovation Insights
WebInno
Over the River
Enderle Group
Security Insights Blog 
McAfee Audio Parasitics
Rethinking Security
Ovum
iSuppli
Canalys
• eMarketer 
• CRM Help Desk SW 
Rethink Research
The Gadgeteer
Master the Moment

McAfee AudioParasitics


 
Barry's Books

 

Ads

ph.gif ph.gif
Analyst Insights Emerging Markets Drive Global Advertising Market Growth Past $400B
Oct 26, 2005 – By Barry Zellen

Ad spending around the globe is big business - and it's getting even bigger all the time, driven by double-digit growth in the emerging markets including Africa, the Middle East, and Latin America, with the more mature markets enjoying less robust single-digit growth rates. Internet market research firm eMarketer cites new data from media buying firm ZenithOptimedia, which forecasts that global ad spending will rise 5.2% this year - up from its previous estimate of 4.7%. And, it expects that global ad spending will continue to rise for the next few years - rising another 6.2% in 2006, and 6.1% in 2007. ("Worldwide Ad Spending to Top $400 Billion," October 26, 2005.)

>> Beyond $400B: All said, ZenithOptimedia expects that global ad spending will rise to $406.3 billion this year - cracking the $400 billion threshold for the first time, up from last year's $386.3 billion. In 2006, global ad spending will total $431.3 billion, and in 2007 it will total $457.4 billion.

>> Growth by Geography: ZenithOptimedia breaks its data on advertising spending growth down by region:

> North America: Ad spending in the North America will rise 3.6% this year, to $174.3 billion; in 2006, it will rise 5.6% to $184.1 billion; and in 2007, it will rise 4.5% to $192.4 billion.

> Europe: In Europe, ad spending will rise 3.1% this year to $107.6 billion, in 2006, it will rise 4.4% to $112.3 billion, and in 2007 it will rise 4.5% to $117.4 billion.

> APAC: In APAC, ad spending will rise 5.5% to $84.6 billion; in 2006, it will rise 6.4% to $90.0 billion; and in 2007, it will rise 8.2% to $97.4 billion.

> Latin America: In Latin America, ad spending will rise 19.3% this year to $18.5 billion; in 2006, it will rise 8.8% to $20.1 billion; and in 2007, it will rise 10.2% to $22.1 billion.

> Africa, Middle East & ROW: In Africa, the Middle East and the Rest-of-World, ad spending will rise 17.1% this year to $21.3 billion; in 2006, it will rise 16.5% to $24.9 billion; and in 2007, it will rise 13.0% to $28.1 billion.

>> Growth Drivers: ZenithOptimedia examines which countries are driving the growth in worldwide advertising, and notes the U.S. takes the lead with $5.9 billion in ad spending growth. As it explains, "by virtue of sheer scale, the U.S. is the largest contributor to global advertising growth, providing 30% of this year's ad cash expansion." The next nine largest contributors to ad growth are Brazil (with $1.9 billion in ad spending growth), China (with $1.5 billion), Russia (with $1.2 billion), India (with $667 million), Saudi Arabia and the Pan-Arab region (with $656 billion), Indonesia (with $628 million), Japan (with $606 million), the UK (with $555 million), and Australia (with $550 million in ad spending growth).

ZenithOptimedia observes that the G7 countries are "contributing less to advertising growth than the much more dynamic 'BRIC' economies of Brazil, Russia, India and China. As well, it notes that the Saudi/Pan-Arab region - where "expensive oil has an advertising upside" has been "contributing nearly as much as India." Thus, "together, the BRIC and emerging Muslim markets account for approximately a third of the growth in global advertising."

Even with uneven growth in ad spending around the world - with more rapid double-digit growth in the emerging markets compared to single-digit growth in the more mature markets, ZenithOptimedia finds there is stability in advertising by media type. For instance, over the next three years, TV advertising will account for 37.1% of worldwide advertising in 2005, 37.2% in 2006, and 37.2% in 2007. Next in share is newspaper advertising, which will decline ever so slightly from 30.3% of worldwide revenues in 2005 to 30.1% in 2006 and 29.8% in 2007. Magazine advertising will also hold steady, with 13.4% of worldwide advertising share in 2005, 13.3% in 2006, and 13.4% in 2007. Radio advertising will gradually lose share - and will account for 8.5% of worldwide advertising this year, 8.3% next year and 8.1% in 2007.

Internet advertising for all its hype will gain share by just a few tenths of a percent: in 2005, it will account for 4.3% of worldwide ad spending, rising to 4.7% in 2006, and to 5.0% in 2007.



» Send this article to a friend...
» Comments? Tell us what you think...
» More Analyst Insights articles...

AddThis Social Bookmark Button

Comments
blog comments powered by Disqus

Search EnterpriseInnovator

ph.gif ph.gif
Support This Site



Newest Articles

• 8/20 Gartner Identifies Eight Steps to Build a Compelling Business Case for Social Initiatives
• 8/19 Gartner Says Consumer 3D Printing Is More Than Five Years Away
• 8/14 Gartner Says Traditional Development Practices Will Fail for Mobile Apps
• 8/13 Ovum: Ovum forecasts global OC market to grow 8% in 2014
• 8/12 Plan Now to Avoid Windows XP Deja Vu With Windows 7
• 8/11 Gartner's 2014 Hype Cycle for Emerging Technologies Maps the Journey to Digital Business
• 8/11 Gartner Says Chromebook Sales Will Reach 5.2 Million Units in 2014
• 8/10 Gartner Says Software Spending for Middle Eastern and North African Banking and Securities Firms to Grow More Than 9 Percent in 2014
• 8/7 Gartner Announces Symposium/ITxpo 2014, October 5-9, in Orlando
• 8/7 Faultline: EBU churlishly talks down LTE, but has no answers of its own
• 8/7 Faultline: Apple and Samsung stop fighting, notice Chinese creeping up
• 8/7 Canalys News: Canalys Channels Forums gather tech leaders to inspire and engage with partners and accelerate change
• 8/6 Gartner Says Indian Banking & Securities Firms To Spend 470 Billion Rupees on IT In 2014
• 8/4 Ovum: Ovum and Informa Telecoms & Media Research complete merger; creating a top-tier telecoms, media & IT research firm
• 8/4 Canalys News: Xiaomi becomes China’s top smart phone vendor
• 8/4 Canalys News: Notebook decline eases as tablet shipments level out
• 8/1 Ovum: Myanmar’s under-developed telecoms market is set to become the world’s fastest-growing
• 7/31 Wireless Watch: More twists and turns for Sprint as Iliad jumps in with TMO bid
• 7/31 Wireless Watch: European networks giants have adjusted to life with Huawei at last
• 7/30 Gartner Says India Security Market is on Pace to Grow 8 Percent in 2014
• 7/29 iSuppli: Fire Phone Hits the Sweet Spot for Hardware Costs, but Will Amazon's R&D Investment Pay Off?
• 7/25 Gartner Says IT Asset Managers and CIOs Should Work Together to Foster Digital Innovation and Avoid Technology Debt
• 7/24 Gartner Says Indias Mobile Services Market To Reach $19.2 Billion In 2014
• 7/24 Gartner Says Supply Chain Management Software Revenue Is on Course to Reach $10 Billion in 2014
• 7/24 Faultline: Poor awareness, content complacency; 4K TVs doomed to niche?
• 7/24 Faultline: Comcast will build over 1 million commercial hotspots in US
• 7/24 Wireless Watch: Subsidies out, non-handsets in, for the US’s big two carriers
• 7/24 Wireless Watch: The smartphone era is ending as the growth engine runs out of steam
• 7/23 McAfee Blogs: W32/Worm-AAEH Replaces Cryptor With One Used by Dofoil Downloaders
• 7/23 McAfee Blogs: The Firewall is Turning 25, but is it Really All Grown Up?
• 7/22 Ovum: Rushed analog switch-off threatens African TV
• 7/21 McAfee Blogs: 10 Experts, One Topic, 800 Million AETs
• 7/17 Ovum: Ovum Decision Matrix: Sustainable competitive advantage with the efficient use of data
• 7/17 Gartner Says the Business Consumer Requires a Digital Workplace
• 7/16 McAfee Blogs: Texas Tech University HSC Unifies Security and Compliance with McAfee SIEM Solutions
• 7/16 Ovum: To survive and thrive in today’s dynamic business climate, enterprises must treat data as an organizational asset, according to global analyst firm Ovum. Enterprises increasingly need to shift the basis of differentiation to focus on smarter
• 7/16 Gartner Says Mobile Application Strategies Will Be Transformed by Cognizant Computing
• 7/15 McAfee Blogs: Targeted Attacks on French Company Exploit Multiple Word Vulnerabilities
• 7/15 McAfee Blogs: Continuous Incident Response
• 7/15 Gartner Says CIOs Should Make Digital Business Technologies an IT Responsibility
• 7/15 Gartner Announces Keynote Lineup and Gartner Blueprints for Catalyst Conference 2014
• 7/15 iSuppli: Domestic Suppliers Dominate Chinese Solar Inverter Market as Demand Doubles
• 7/14 McAfee Blogs: Dofoil Downloader Update Adds XOR-, RC4-Based Encryption
• 7/14 Ovum: Analyst view: Amazon enters the file sync and share market with Zocalo
• 7/14 Ovum: Analyst view: Amazon enters the file sync and share market with Zocalo
• 7/12 Frontline Sentinel: The Impact of Red Team Drills
• 7/12 Frontline Sentinel: Integrating Threat Intelligence Into Your Security Program
• 7/12 Frontline Sentinel: Creating a Secure Guest Network
• 7/12 Frontline Sentinel: Onward Through the Cloud
• 7/10 Ovum: Analyst view: Teleperformance Group announced it will be buying Aegis’ US operations

AddThis Feed Button

Barry's Books


Ads

ph.gif
ph.gif Top ph.gif

© 2008 EnterpriseInnovator. All rights reserved.