McAfee Blogs: Preview of the EMEA Partner Summit Jun 8, 2012 – David Small
I am really looking forward to our EMEA Partner Summit next week in Spain. Our top partners from all over EMEA will be attending and we have a great line-up of speakers from around the globe. We are going to have some very exciting announcements and program enhancements so make sure you keep an eye on the official Twitter hashtag #McAfeePS for all the latest updates.
I have been travelling regularly talking to partners across EMEA and one thing I am hearing over and over is how do I do more business with SMB’s? With approximately 50 million new small to medium businesses starting globally each year—which is more than 125,000 per day—is it any wonder why McAfee Partners want to know how we can make them more successful within one of the fastest growing markets in the IT industry?
Millions of SMBs are in search of a trusted security advisor representing tremendous growth for McAfee and our partners. From SaaS to on-premises suites covering email, web endpoint and mobility, McAfee can provide the right SMB security solution for every customer need. Additionally, McAfee provides everything you need to make money quickly with SMB customers; rich margins on SaaS solutions for SMBs, deal request approval in hours, a full range of go-to-market materials to support your marketing efforts, and cash prizes given through the McAfee Rewards SMB Extravaganza.
According to a recent SMB study, global IT spending by SMBs was up 15% year-over-year in Q1 2012. Combine this with the fact that most SMBs lack the IT staff to adequately protect themselves from today’s sophisticated cyber attacks and you start to understand why McAfee has strategically invested in protecting the SMB market with:
Incentives to fuel SMB sales: we doubled our McAfee Rewards payout to partners offering $2 per node on our TSA, TSB and STP products
Training focused on going after the SMB market: we recently launched a new video-based partner enablement platform on the PARC called SMB TV
We aren’t talking about our plans to go after the SMB market, we are going after the SMB market and together with our partners and we are delivering results. Here are just a few recent SMB highlights:
We more than doubled our McAfee Rewards per node payout on select SMB products, the result, partner claims on these products tripled Q/Q
The great thing about McAfee’s SMB go-to-market strategy is that it is 100% partner-led, which means if you don’t succeed we don’t succeed. And, if you are interested in learning more about becoming a McAfee partner to boost your SMB profitability go to: http://www.mcafeepartners.com/parc.nsf/html/SMB+Specialization+Program
