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Enterprise Insights Barrons: HP: Barclays Cuts Target, Estimates; Sizing the Printer Decline
Mar 22, 2012 – Tiernan Ray

Barclays Capital’s Ben Reitzes today offers up a think piece on the question of where plain old printing is headed given that people seem to do more and more of their image sharing with their smartphones, titled “Is My iPhone Now My Printer?” Reitzes begins with what seems a statement of the obvious: "We believe that something is amiss in the inkjet printer industry and it’s not just the economy. Our research and recent commentary from players like HP fuel our view that inkjet printer sales are being negatively impacted by secular forces. We believe inkjets are likely being impacted by the overall weakness in PCs, which is exacerbated in the near term by HDD shortages. However, the bigger issue, in our opinion, is the rise of smartphones and tablets, which now house digital images and can act as printed pages – consumer pages once printed by inkjets."



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