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Analyst Insights Innovation Insights: Business Model Innovation the Red Sox Way
Dec 21, 2011 – Scott Anthony

We entered the EMC Club at Fenway Park on a crisp December evening, about 10 minutes before the scheduled start of Innosight's year-end party. We gaped like little kids at what John Updike memorably called a "lyrical little bandbox of a ballpark" illuminated with wreaths. Then we turned to the scoreboard and saw what seemed a 300-foot-tall sign saying, "Fenway Park welcomes Innosight" (they even had our new logo!). Why am I writing about Innosight's holiday party? Because Fenway can show us some novel ways to grow a seemingly mature business.



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